Privacy friendly, GDPR compliant and self-hosted, Matomo is the #1 Google Analytics alternative that gives you full control over your data and protect …
Already a Matomo On-Premise or Matomo Cloud user? You need to use the Connect Matomo plugin instead of this plugin.
New in Matomo 5.1.2:
For all you WordPress website owners wanting an easier way to get customer insights to grow your business, you can now get the solution the professionals use, for free!
Matomo Analytics is the #1 used Google Analytics alternative that offers a powerful range of features, security and protects the privacy of your users. This enables you to learn how to improve your website, make the right decisions for your business and stand out in the crowd in a safe and trustworthy way.
Matomo’s mission is to give control and data ownership back to the user. By hosting web analytics on your own servers there’s no third-parties taking ownership, no on-selling of data and no-one looking in. This means when you install Matomo in a matter of a few clicks, you’re in full control.
It’s also easier for you to get insights from Matomo Analytics with it’s time-saving interface design and out-of-the-box features, which require less manual configuration than Google Analytics.
Matomo is free, secure and open – your ethical user insights platform.
How Matomo Analytics for WordPress solves problems:
How Matomo focuses on privacy:
Ultimately, Matomo lets you: learn who your customers are and their needs; understand what content works and how engaged your audience is; identify which marketing channels give you the highest ROI and invest with confidence in channels that convert for your business; and discover blockages and fix pain points for confused visitors to ensure they become satisfied customers.
Features include:
Prerequisites and technical requirements:
Running Matomo Analytics on your server can use significant resources. Whenever someone visits your WordPress website, your server will need to serve your WordPress pages to the user, as well as tracking the user journey in Matomo, resulting in an additional request for each page view.
Over 1 million websites in over 190 countries are using Matomo already. Join the revolution too! Install Matomo on your WordPress website completely free and take back full control of your data!
Third party resources we use:
Customizable Matomo Dashboard. Choose from many widgets and adjust layout.
Visits log. See every action your visitors took.
Behaviour insights.
Acquisition insights.
Ecommerce insights.
Configure tracking code without developer knowledge.
Easily give your co-workers access to your Matomo reports.
Define who and what should not be tracked.
Options to anonymize data so you don't track personal data.
Automatically delete old data you no longer need to be privacy compliant and to free your server from not needed data.
Summary page for getting a quick overview.
Yes, check out the online demo for Matomo at demo.matomo.cloud
Security is a top priority at Matomo. As potential issues are discovered, we validate, patch and release fixes as quickly as we can. We have a security bug bounty program in place that rewards researchers for finding security issues and disclosing them to us.
Learn more or check out our HackerOne program.
We believe in liberating Web Analytics, providing a free platform for simple and advanced analytics. Matomo was built by dozens of people like you,
and we need your help to make Matomo better… Why not participate in a useful project today? Learn how you can contribute to Matomo.
The Matomo project uses an ever-expanding comprehensive set of thousands of unit tests and hundreds of automated integration tests, system tests, JavaScript tests, and screenshot UI tests, running on a continuous integration server as part of its software quality assurance. Learn more
The Tag Manager can be disabled by placing define('MATOMO_ENABLE_TAG_MANAGER', false);
in your wp-config.php
.
The Tag Manager does currently not work in WP Multisite mode.
Matomo should run on most MySQL versions. However, we only support MySQL 5.5 and newer. It should also work with MariaDB and other MySQL compatible databases.
Website: matomo.org
About us: matomo.org/team/
Contact us: matomo.org/contact/
Yes, you can import historical data from WP Statistics so you don’t lose any data when migrating to our plugin.
Needing to know more? Click here to view all of our FAQs on our website