Engage your audience and drive repeat traffic by delivering relevant and personalized push notifications - across web browsers, Android, iOS and Messe …
Over 15,000 news publishers, bloggers, enterprise media companies and content creators across the globe trust iZooto as their audience engagement platform. We enable publisher growth by helping them build, engage, grow and monetize their audience.
iZooto helps publishers, news websites and bloggers build, engage, and retain your audience using a wide variety of push notifications such as web push notifications, app push notifications (Android and iOS), Messenger push notifications, News Hub for publishers, and even convert your AMP site visitors into your audience.
Web push notifications is a permission-based marketing channel.
– Push notifications work across devices and form factors. They are delivered on browsers in real-time, even when your users are not on your site.
– Notifications are targeted, and highly visible as they are delivered directly to your audience, with impressive adoption rates by end users (CTRs) that vary from 3% to 25% depending upon the editorial appeal of the notification pushed out.
App push notifications on the other hand are bite-sized messages sent to users who have installed an app on their mobile device and granted permission. App push notifications are rapidly evolving into a rich and interactive medium.
Messenger push notifications help build and engage your audience on Facebook Messenger. Facebook has more than 1 billion active users, giving you an opportunity to tap into that audience and engage them at your will.
News Hub is a personalized notification inbox for your website. It provides you with amazing shelf life, that enables readers to interact with push notifications directly from your website whenever they want to. More the clicks, more the page views and more the revenue.
iZooto helps you accomplish 3 key objectives:
1. Build your marketing list: Convert your website and AMP site visitors to your audience. With an opt-in rate of up to 7%, you can build a list 30 times faster than email.
2. Understand your audience: Segment your audience based on their location, on-site behaviour, device, and more and improve customer retention
3. Engage and monetize – Send targeted notifications to your audience and drive engagement. Publishers can grow their traffic and monetize their audience by opting in to send ads via push notifications.
Jomar, CEO @ PhilNews says – After using iZooto for several days, it made me think that this could be the replacement for the lost traffic from Facebook. Currently, iZooto increases my traffic by more than 20% every month. Check out the PhilNews case study to know how they increased their website sessions and got better page views.
iZooto Pricing plans are designed to match your existing business needs and give you functionalities to help you accelerate growth.
1. Monetization Plan: This plan is free and helps you make money by sending native ads to your subscribers, according to your audience’s interest. We work with leading demand partners across the globe and send up to 2 ads every day to the subscribers.
2. Rise: If you are a blogger and ads are not your thing, this plan is best for you, for efficient targeting and automation. The Rise plan helps you grow your audience and keep them engaged. This plan starts at $85/month.
-Other pricing plans of iZooto give you access to some of the best Playbooks such as Recover Abandoned Tab Playbook and recover video watch-time Playbook. To know more and to learn about any of our other pricing plans drop us a mail at [email protected].
iZooto help document will help you get started right away. You can also refer to our YouTube channel and go through the product videos to understand how to use the various features.
We will soon be launching AI Recommendations for all soon.
– Content Recommendation Playbook is powered by Kepler AI to send the most relevant stories to readers based on the articles they had consumed.
– Articles that would interest your readers the most are sent to them automatically at a time they are most likely to interact.
A dedicated support team that assists you across channels – live chat, email, and on-call support. Head to iZooto to start a conversation with our WordPress specialists.
Getting started with iZooto on your WordPress account is fairly simple.
Here is how you do it in 3 simple steps:
1. Once you log in to your WordPress admin account, go to Plugins and click Add New.
2. Search for iZooto, and click on Install Now. It will take a few seconds to install.
3. Next, click on Activate. iZooto will fetch the email address you used for registration and your site URL to complete the integration.
Now that you are done, go to the installed plugin page to confirm that iZooto is activated. You will find iZooto on the left nav bar of your WordPress account. When you click on it, it should say Activated
In case you face any problems, simply submit your iZooto ID and you should be good to go.
If you find yourself stuck anywhere, refer to this video or page or just reach out to the iZooto support team.
Integrate with Zapier
With iZooto Zapier integration connect your existing applications and trigger notifications to your subscribers. You can create a zap to automate notifications to broadcast your latest content to your subscribers.
Get started with rolling your push notification campaigns and also check out the iZooto blog and stay tuned with about push notifications.
Fixed – iZooto Title and Message were getting changed automatically after some time while creating a post in Block Editor.
Enhanced permalink handling for accurate post redirects for push notifications.
Added a custom error message in case of campaign limit exceed.
Push notification limit increased.
Performance improvements related to schedule notifications.
Made performance improvements related to existing push notification subscribers migrating from an existing service provider to iZooto.
Character used to get generated in some cases while preparing a post for publishing and pushing out notifications. It has been fixed and released in this version of our plugin.
The plugin stylesheet was conflicting with their theme’s stylesheet. The issue has been fixed and released in this version of our plugin.
Bug Fixes in Notification
Error logging API support has been removed from the plugin.
A support has been added in the plugin to push out campaign when a scheduled post is published on WordPress. This was a requirement from one of our customer and it has been released in this version of our plugin.
The iZooto integration process using our WordPress plugin has been changed in this version. Customers now need to setup their account on https://panel.izooto.com and use the iZooto ID to complete integrating iZooto on their website.
The Playbook version 2.0 support has been added and released in this version of our plugin.
Bug fixes
Added support for special characters in notification content.
A support has been added to use WordPress site title as notification title and post title as message. Now one can choose to use this setting by a single click of a checkbox.
Text, Tooltip and Screenshots updated.
The character limit for notification title and message has been increased to 35 and 100 characters respectively
Use site title and post title to create the notification from WordPress.
The Playbooks support has been added in this version of the plugin. Customers need to have a WooCommerce plugin along with the iZooto plugin to use this feature.
A support has been added to auto generate notification title, message, banner and landing url using post title, message, featured image and post url respectively and push out notification on post publishing/updation on selection of a check box.
Improved user onboarding
Support for the older version of PHP
Tested up to WordPress 4.9.5
Service worker fix for random number
Missing admin user handling
API mail update
Update API changes
Added user messages and alerts
Compatibility tested with WordPress 4.5, 4.6 and 4.7.3
Simplified setup and activation, moved features and reports to panel.izooto.com
Removed HTML from title and body from campaign data
Feature Image as the campaign’s icon fix
Create and push campaign using plugin. Easy Integration
Integration with http/https sites