Form Abandonment Tracking Plugin
Tracks form abandonment to the form field level as Google Universal Analytics events, including form submits.
Note: does not yet work with GA4. This plugin tracks form abandonment to the form field level, firing Google Analytics events using the existing Google Analytics code installed on your site. Each form will be tracked using it’s ID name, with each field using the field name, and each change of the field focus fires an event to Google Analytics tracking whether the field was empty (skipped) or not (completed). Submit is tracked as a separate event as well. In Google Analytics, these events will generate stats on number of fields completed, number skipped, and submits, with percentages, for each form on your web site.
Be sure to give all your forms an ID with a specific name you choose, the events will be sent using the form ID name, and if not set, it will be sent as “form-without-id”, which will not be as useful.
The javascript is loaded into the footer of the site, and uses jQuery to detect the form field focus change, and requires that the Google Analytics (ga) and/or Universal Analytics (ua) code is already added to the site.
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Wish it did something else as well? Use the Support tab to submit your thoughts.
Installation
Go to Plugins -> Add New, search for the name of the plugin, and then find it in the list, and click Install Now.
Or use the old manual upload method:
- Click the Upload option. Choose the plugin zip file you downloaded. Click the Upload button.
- Activate the plugin.
Once activated, be sure to give all your forms an ID with a specific name, the events will be sent using the form ID name, and if not set, it will be sent as “form-without-id”, which will not be as useful.
Screenshots
Form Names as Event Categories in GA
Form Names with Form Field Stats in GA
Form Field Level Stats in GA
Form Field Stats per Form Shown in GA
FAQ
Does it support both the older/original Google Analytics tracking code, and the new Universal Analytics tracking code?
- Yes, it sure does.
My forms in Google Analytics are all being displayed as “form-without-id”, how do I fix this?
- You guessed it, the forms don’t have a form ID name. Be sure to give all your forms an ID with a specific name you choose, the events will be sent using the form ID name, and if not set, it will be sent as “form-without-id”, which will not be as useful.
With Contact Form 7, how do I get it to use a specific form ID?
- Use ‘html_id’ in the shortcode, like so: [contact-form-7 id=”2112″ title=”my form title” html_id=”contact-form”]
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Changelog
1.4
Bump compatibility, update branding and author, prep for new features and premium options.
1.3
Bump compatibility, update branding and author, prep for new features and premium options.
1.2
Updated to include support for Yoast’s new Universal Analytics prefix, as well as original, and commented out console log output debugging.
1.1
Updated to include support for Universal Analytics, and fix a bug in tracking submits.
1.0
- First release. Yay. Hi Mom. 😉