Twitter pixel plugin allows you to install your Twitter pixel properly on your website to track conversion & maximize ROI with your Twitter ads
Twitter is the world’s third largest social network, with 320 million active monthly users and Twitter is also the best ad platform you’ll find! Compared to all other advertising platforms, whether your goal is website conversions or Twitter engagement, you only pay when people take that action.
Advertising on Twitter enables you to promote individual tweets or entire campaigns dedicated to specific objectives. Businesses can choose between eight different objectives — including app installs, video views, and website conversions — and set audience targeting criteria for each ad campaign they create.
With hundreds of millions of Tweets sent each day, Twitter is a great marketing channel for driving traffic and generating leads. In fact, 63% of Twitter users follow small businesses — it’s no wonder that companies can see actual growth from this platform.
Here are some Twitter stats for small business
How it works?
Twitter Pixel plugin allows you to install your Twitter pixel properly (between ) on your website (everywhere or on specific pages) to track conversion from your audiences.
Once done, you can use Twitter Pixel Helper (Chrome extension) to check if your landing page is installed correctly and if the conversion event is triggered. If the pixel is installed correctly, it will show the Pixel name and the number of the created conversions under it.
Please refer to Twitter guidelines for more details.
/wp-content/plugins/add-twitter-pixel
directoryPlease refer to Twitter guidelines for more details.
On average, Twitter users shop online 6.9x a month, while non-users shop online just 4.3x a month. And there’s particularly good news for smaller businesses: Twitter reports that 60% of users purchase from an SMB.
Beyond direct conversion, Twitter is a popular resource for customers along the purchasing funnel. Nearly half (49%) of female Twitter users say Twitter content has influenced their purchase decisions —- while only 7% have made a purchase through Twitter. On the other hand, 17% of men reported in a BigCommerce survey that they’d purchased something directly from a Tweet in their timeline.
The data speaks for itself: Twitter is prime real estate for brands wanting to increase conversion, revenue and social proof (e.g., customer reviews via social media). The advertising platform represents a wide variety of interests and demographics, and is particularly relevant for college-educated audiences under 50. Some 36% of Twitter users visit the site daily, with 22% saying they go on Twitter several times a day.